Less than a year after opening in Mission Viejo, Haggen, a grocery chain out of Washington, is closing its Mission Viejo store on Los Alisos along with 3 other Orange County locations in Tustin and Irvine. The chain has struggled to attract customers.
“Haggen’s goal going forward is to ensure a stable, healthy company that will benefit our customers, associates, vendors, creditors, stakeholders as well as the communities we serve,” Haggen CEO Pacific Southwest, Bill Shaner said in a written release. “By making the tough choice to close and sell some stores, we will be able to invest in stores that have the potential to thrive under the Haggen banner.”
It looks like the Haggen’s on Muirlands at La Paz has survived – so far.
You may know already that the smaller Ralph’s market at Trabuco and Alicia is gone. In its place will be Smart & Final Express opening September 12th. It’s my understanding that the ‘express’ stores are the size of a regular grocery store vs their ‘Extra’ stores which are larger than their warehouse stores.
So what do you think of the Haggen’s Market that has replaced a few Vons and Albertson’s markets in So Cal? My local store tells me that by December, 45% of what they carry will be organic! They have a commitment to local, and over the next 30-60 days, they’ll be continuing to convert new stores and “Haggen-izing” their already converted stores. They’ll be introducing three-day weekend sales, signature items throughout the store, dedicated end caps for gluten-free, local and new items. Those are just some of the ways they’re working to drive excitement and traffic into their stores.